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You may have been introduced to Groupon from last week’s for worth of Gap clothes offering. It sold 441,000 coupons across America and made “Daily Deals” the war cry of the new local advertising model for the Great Recession. We’ve always believed the best way to engage your community is to give them what they want. In today’s economy, deep discount daily deals makes complete sense. Yet, most consumers don’t know hundreds of these great deals exist right in their own neighborhood. Well, give the people what they want to see: We’ve added a Deals! page onto our Breaking News Network that aggregates and lists all Daily Deals from Groupon, Living Social, Restaurant.com, etc. for every specific Breaking News city in map format. CentennialCoBuzz.com is the first place Centennial Colorado’s citizens need to go to find every discount in their city. We also broadcast special deals automatically across the social media via Twitter and Facebook feeds: Finally, heard of “365 Things to Do” on Facebook? It’s a great way to engage your community on a personal level by providing valuable lifestyle tips. What’s next? We think the community wants to know about deals, so we’re developing “Daily Deal” Facebook feeds (like Centennial Daily Deals) across the Network. It’s an automated ticker tape of every new deal that happens in a city, and we hope consumers will monitor it and “like” it. How to Leverage Daily Deals for Community Engagement How do you build strong relationships with your business community that translates into deal flow and referrals to your business? Give your business community what it wants: free advertising and promotion via Breaking News, and its associated Twitter and Facebook feed. There’s a …

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