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Here are ten 2010 predictions for real estate. I listed 10 predictions for media in 2010 at my social media blog Media Transparent.1) Curation is the new marketingAt Media Transparent, I called this “Curation is the new Syndication”. Positioning yourself as the community conduit curating local real estate news to your client base is the new marketing. Mass media used to rule syndication, now anybody can curate and present content across a panoply of social media platforms. Curating breaking news is key to readership – it’s the reason why people follow CNN, Marketwatch or engadget. Twitter has distinguished itself as the forefront application for breaking news, and anybody can use Twitter Lists to curate Twitter feeds by topic, geography and industry. Curation tools, like Outside.in Publisher for hyperlocal news, are being developed for local content publishers. Curators are the new news editors, and the window is open to create new media properties. Curated local media will be a focus because there’s a media void that both national media and independent journalistic efforts are now trying to fill. This slideshow describes how real estate professionals and brokerages can leverage curation of local news to engage their immediate community. Innovative Community Engagement Strategies View more presentations from Pat Kitano. 2) Facebook is the new website, and it looks more like a Reader than marketing collateral25% of all pageviews in America today are on Facebook.Although writing a blog is the best way to propagate ideas and expertise, it’s only one piece of a comprehensive online presence. More people we will be exposed to and read blog articles through Facebook and their brethren social networks over actually visiting the …

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