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Todd Carpenter did a nice job chronicling the birth of real estate social media at http://realtynex.us/2010/01/29/a-six-year-history-of-the-re-net/.This is my contribution to these early days that I sent to Todd for his article:I met Larry Cragun at Inman 2006, who proudly proclaimed he was a real estate blogger. That got me started on blogging (my first blog article), and I’ve always called him my blog godfather. Teresa Boardman showed me enough of the ropes to blogging to be christened “blogmother” (Teresa, I still feel bad about the Weenie crisis that got you unfairly labeled as some sort of misanthrope, but it is still the funniest thing three years later). My first “virtual friends” (in 2006, everybody was in awe of the idea that friendships could be made by machine) Joe Ferrara, Jeff Corbett, Jim Cronin, Mary McKnight, continue to be social media lights. In August 2006, Teresa sent me an Active Rain invitation. Active Rain profoundly changed blogging into the conversation machine you now see on Facebook. The series of quick comments “Great article!” became more a salutation than a continuing discussion point. Real estate bloggers in late 2006 became re.net (term usually attributed to Greg Swann) and Real Estate 2.0 (oops, Redfin seemed to have trademarked that term and caused this Real Estate 2.x hoopla). The first Inman Bloggers Connect in the summer of 2007 was the christening of the blogger IRL events that have now become industry standard with the REBarCamps. In retrospect, it’s easy to see the real estate industry leads other industries in the adoption of social media (called “blogging” in 2006). Up to 2006, blogging was the province of techies and a burgeoning teenage crowd creating MySpace profiles (arguably a type of blog). Real estate agents jumped into blogging primarily …

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The sales methodology of the real estate industry is unique. Its sales force, primarily agents and brokers, needs to market themselves widely to a local community in order to capture transactions that happen infrequently. The traditional way has always been a form of promotion, or “push marketing” - advertising, drip email marketing, direct mail, open house guest book trolling. The net effect of a generation of million plus real estate agents trying to get their foot in the door with any consumer has spawned the stereotypical image of the glad handing agent.With the real estate industry’s new found craze for Facebook and other social media as a channel for networking, the same traditional push marketing methods are being recast. Agents slap up Facebook fan pages, write blogs and tweet out their listings with the same messaging either overt or hidden within their conversations - see how good I am and what I can do for you. One trend is Farming 2.0. Agents on Twitter often follow everybody in their hometown hoping on the off chance that they are in the market. The problem with this approach is spammers do the same thing.The community blanketing approach of say, inviting everybody to become a fan of their Facebook page, may not work with the potential client down the street who wants a professional, not a social relationship with a Realtor. These tactics need to change before the agent’s reputation as a flycaster for leads precedes them in their evolving community social space.What the real estate industry fails to grasp is the concept that the social media makes its participants transparent in the long run. From the consumer perspective, it’s obvious that someone is a broker or agent simply by reading their profile on, say, a HomeGain web/blog system or examining their conversations …

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Kudos to Jim Cronin’s @retomato and their crew for a successful Virtual REBarcamp. Webinars are a convenient and efficient way to get social media education out to the community and I’m hoping it becomes a monthly institution! …

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One of 2009’s biggest trends was real estate industry adoption ofsocial media marketing. What I find striking is the intimacy of thesocial interchange:(Conversing about a chain restaurant on the opposite coast… it is just like a cafe conversation…) The real estate industry, one of the most socially networked societies in part for the purpose of building business, is becoming a bellwether for how people interact in a new society. The new intimacy surprises the same people whose first impressions of Twitter was “why are they telling me their daily life stuff?”. In fact, it’s now the norm to weave the details of daily life onto the Facebook / Twitter lifestream.I had not thought of using social media as my personal life stream.That reflects my personality, which reflects the Japanese cultural norm of not talking about yourself. Many of my relatives and other Japanese we know are also bewildered at daily chronicling, as if it makes no sense.However, I’m starting to see how life streaming eventually becomes a diary. You’re in essence writing a book about yourself in real time, for the rest of your life… I think that long term view is intriguing. One of my New Year’s resolutions is to try to life stream more, albeit in the guise of a diary. Here’s my family: Baby steps …

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Here are ten 2010 predictions for real estate. I listed 10 predictions for media in 2010 at my social media blog Media Transparent.1) Curation is the new marketingAt Media Transparent, I called this “Curation is the new Syndication”. Positioning yourself as the community conduit curating local real estate news to your client base is the new marketing. Mass media used to rule syndication, now anybody can curate and present content across a panoply of social media platforms. Curating breaking news is key to readership – it’s the reason why people follow CNN, Marketwatch or engadget. Twitter has distinguished itself as the forefront application for breaking news, and anybody can use Twitter Lists to curate Twitter feeds by topic, geography and industry. Curation tools, like Outside.in Publisher for hyperlocal news, are being developed for local content publishers. Curators are the new news editors, and the window is open to create new media properties. Curated local media will be a focus because there’s a media void that both national media and independent journalistic efforts are now trying to fill. This slideshow describes how real estate professionals and brokerages can leverage curation of local news to engage their immediate community. Innovative Community Engagement Strategies View more presentations from Pat Kitano. 2) Facebook is the new website, and it looks more like a Reader than marketing collateral25% of all pageviews in America today are on Facebook.Although writing a blog is the best way to propagate ideas and expertise, it’s only one piece of a comprehensive online presence. More people we will be exposed to and read blog articles through Facebook and their brethren social networks over actually visiting the …

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Originally conceived as Metropolitan Square, a complex anchored by the Metropolitan Opera, Rockefeller Center was at the time the greatest real estate development and construction project in the city, and was tremendously important to the commercial contractors and construction companies in the city - due to the Depression it was one of the only major projects underway, and was responsible for employing more construction workers than any other project of its era. Its significance in the history of American real estate development is due to being one of the first “destination” developments - instead of simply drawing from nearby attractions or facilities, Rockefeller Center was intended to be the destination, setting the stage for a number of other “destination” projects that would follow in the latter part of the 1900s. Today’s planned multi-purpose developments that include office space, retail and shopping areas, housing, and parks and recreation are direct descendants of Rockefeller Center.The Metropolitan Opera was intended to be the anchor in the development, drawing visitors and prestige to the complex. After negotiations fell through and fund-raising dried up, the Metropolitan Opera backed out of its commitment, leaving Junior Rockefeller to develop the project on his own. Rockefeller had signed a commitment conveying him rights to develop the property at a cost of .3 million per year for twenty-four years. The stake of his personal investment alone caused him to move ahead with the project. He later stated that it had never been his goal to become a real estate developer, but he embraced the role whole-heartedly, with spectacular results.His managing agent, John Todd, was delighted the project went ahead: his contract giving him a share in the rents encouraged him to construct the square to become the world’s finest shopping and office district. Unlike many designs for buildings in that era, Todd ensured that architects maximized usable space in each building, thus maximizing rent income and user convenience and affordability. The construction plans called for a central tower surrounded by a plaza and lower towers and corner office buildings. RCA, recently spun off from General Electric, was slated to be the major tenant of the central building.Rockefeller eventually spent and committed almost 0 million on the project. He received a construction loan from the Metropolitan Life Insurance Company, who had become a regular financer of construction projects for real estate developers throughout the city. In order to receive the loan, he was required to pledge personal assets as collateral. (At the time, few shared his vision of a “destination” development - many experts of the day felt the project would fail.) Because of its cost, practicality was the order of the day for the architects and contractors. Plans were constantly modified to take advantage of construction efficiencies and to maximize rentable space, keeping costs low both for the developer and for potential tenants.The battle to acquire land for the whole complex also presented challenges for the developers. When property owners at the corners of 49th and 50th streets set their sale prices too high, the tower was simply designed and built around them. “Roxy” Rothafel, a burlesque theater and show designer, built the Radio City Music Hall to take advantage of the proximity to the Center. As the development took shape, many other local businessmen scrambled to position themselves to take advantage of the magnet the Center would become.Seventy-five thousand union construction workers made the site into a center of activity so attractive to passersby there was an official sidewalk-superintendents club, complete with membership cards. Six buildings and two theaters were almost complete when large companies started signing agreements to move their headquarters to the square, and more became interested when it became clear that Rockefeller Center would be the most important new mid-town business center.When the seventy-story RCA Building was completed in 1933 (as the major tenant they had naming rights), Junior moved the family offices to the fifty-sixty floor of the skyscraper. (The RCA Building is now commonly known as 30 Rockefeller Center, or “30 Rock” for short.) Nelson, still in his twenties, earned a real-estate license and soon became a salesman for empty office space at Rockefeller Center. Several companies in the Rockefeller organization, like Standard Oil of New Jersey, Socony-Vacuum, Standard Oil of California, and Chase National Bank, took space. In 1938, the first year it turned a profit, Nelson was named president of Rockefeller Center. By the time Junior hammered in the last of over ten million rivets in 1939, he had transformed the project from the butt of malicious jokes into what would become an outstanding triumph of Depression-era real estate development and construction.In 1948, Rockefeller Center was bought by Junior’s five sons for 2,000 each, plus their agreement to take on a debt of .6 million each, payable to Junior’s estate only at the time of any future sale to non-family members. The influx of new capital allowed Rockefeller Center to expand, paving the way for construction of towers for Esso (now Exxon) and other former tenants who now wanted buildings of their own. As the postwar boom hit full stride, the value of Rockefeller Center increased astronomically, becoming the single most-important source of income for the Rockefeller family. In fact, their fortune was no longer derived from oil - it came mostly from Manhattan real estate. Very few families (or companies) successfully shift their core business from one industry to another, especially a company as large as Standard Oil, then the largest oil company in the world. Real estate development, and the vision to pursue worthwhile projects in the face of public skepticism, allowed the Rockefellers to affect an amazing transformation in their business. Rockefeller Center stands as a monument both to John D. Rockefeller, Sr. and to the family’s willingness to pursue a real estate development project many thought would fail.Oddly enough, John D. Rockefeller, Sr., patriarch of the family and the business operations, remained curiously indifferent to the complex that has perpetuated his name. Even though Rockefeller Center’s nineteen buildings now cover 11 acres in mid-town Manhattan, he reportedly never set foot in any of the Rockefeller Center buildings, even though the complex was named in his honor.

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We’ll be discussing strategies for community engagement. December 8 9:00am PST… thanks to Louis, Jessica and HomeGain for the opportunity for a high level discussion… …

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Mortgage Loan Blog
a premier landscape design/build team that was formed over two decades ago. Through the years McKEOWN has helped to pioneer many new ideas, while using state of the art equipment to get the job done right.

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Palm Beach, FL 33480 ,000,000 7,204 per month 7 Bed, 9 Bath | 8,759 Sq Ft Property Information Save Listing Property Features Interior Features Eat-in Kitchen, Pantry, Utility Room, Bedroom 3 is 16X16, Bedroom 4 is 18X13, Bedroom 5 is 13X11 Exterior Features Balcony To access this page directly, 
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Here’s another great builder in the Columbus market. Dominion and MI were once the top home builders in Central Ohio, and to my knowledge still are. With that being said you can click the link below and check out all of their current inventory homes.

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